Naked Fish Marketing

Outsourced marketing partner for small businesses

Working with small to medium businesses, Naked Fish Marketing is an outsourced marketing function, that works with you to discover growth opportunities through strategic marketing plans that will enrich your end-to-end customer experience.

Services

At Naked Fish we offer a wide range of outsourced marketing services to help grow your business. We can get involved at any level and are more than happy to offer recommendations, depending on what you’re looking to achieve.

Strategy

Strategy

Strategy to give your business the competitive advantage
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Digital

Digital

Activating high performing digital channels to reach your audience
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Offline

Offline

We think smart and spend sensibly to get the most out of offline channels
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Website/App

Website/App

User friendly websites that engage customers
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Awareness

Awareness

Creating inspired awareness campaigns to capture your audience
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Customer Insight

Customer Insight

Strategic marketing plans rooted in intelligence
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Retention

Retention

Marketing plans that drive retention, loyalty and advocacy
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Focus on efficiency and ROI

Naked Fish Marketing will give you improved visibility of channel performance and return on investment (ROI), so you’re only spending on the activities that are driving your business forward. Employing a range of tailored routes to market, combined with compelling and persuasive content, Naked Fish Marketing will develop a marketing plan that drives desire among your customers and sets you aside from your competitors.

customer journey

All stages of the customer journey

It’s estimated around 44% of businesses focus mostly on acquiring new customers, which is surprising given it costs 6 to 7 times more to acquire a new customer than to retain an existing one.

Naked Fish Marketing will help you optimise your marketing at all stages of the customer journey from awareness right through to loyalty.  We will ensure you acquire good quality, valuable customers with high propensity to convert, and nurture them through meaningful interactions that breed engagement, loyalty and advocacy.

Test, learn, improve

Our approach is fluid and dynamic. We continually improve campaigns and activity by testing and learning to ensure your marketing activities remain lucrative.

We will continually analyse results to assess performance and ensure you are getting the very best from your marketing channels. Running a/b tests to understand which message, promotion, or creative works best for your business will ensure you’re getting the best return for your investment.

Industry benchmarks

It’s not uncommon to read a marketing report and feel a bit lost. You might be left questioning whether you’re achieving a good open rate for your e-newsletter, or wondering how your e-commerce metrics compare with your competitors.

Naked Fish Marketing will provide you with industry benchmarks to give you a good understanding of how your marketing channels are performing against other businesses in your sector.

Wealth of knowledge

With 20 years’ experience across a range of sectors, we have a wealth of marketing knowledge and know how to get the most from your marketing activity, whatever your budget. Whether you’re a B2B or B2C business with a preference for online or offline media channels, we will develop a cost effective marketing plan that focusses on achieving your business objectives.

It all starts with your free consultation.

Give Kate a call today to book yours and start growing your business through strategic thinking and insight-led marketing.

Wealth of knowledge found in books