Flexible marketing partner
My name is Kate and I provide affordable outsourced marketing expertise for small and medium sized businesses on a flexible, fractional or part-time basis. I work with founders and business owners to develop marketing strategies and plans that drive growth through insight led marketing.
With a deep commitment to small business growth through cost-effective, low risk resource solutions, I have many achievements in my portfolio, across a range of sectors. Find out more about my experience here.
Strategy
Digital
Offline
Website/App
Awareness
Customer Insight
Retention
Focus on efficiency and ROI
I will give you improved visibility of channel performance and return on investment (ROI), so you’re only spending on the activities that are driving your business forward. Employing a range of tailored routes to market, combined with compelling and persuasive content, I will develop a marketing plan that drives desire among your customers and sets you aside from your competitors.
All stages of the customer journey
It’s estimated around 44% of businesses focus mostly on acquiring new customers, which is surprising given it costs 6 to 7 times more to acquire a new customer than to retain an existing one.
I will help you optimise your marketing at all stages of the customer journey, from awareness right through to loyalty. I will ensure you acquire good quality, valuable customers, with a high propensity to convert, and nurture them through meaningful interactions that breed engagement, endorsement and advocacy.
Test, learn, improve
My approach is fluid and dynamic. I continually improve campaigns and activity by testing and learning to ensure your marketing activities remain lucrative.
I will continually analyse results to assess performance, and ensure you are getting the very best from your marketing channels. Running a/b tests to understand which message, promotion, or creative works best for your business, will ensure you’re getting the best return for your investment.
Industry benchmarks
It’s not uncommon to read a marketing report and feel a bit lost. You might be left questioning whether you’re achieving a good open rate for your e-newsletter, or wondering how your e-commerce metrics compare with your competitors.
I will provide you with industry benchmarks to give you a good understanding of how your marketing channels are performing against other businesses in your sector.
Wealth of knowledge
With 20 years’ experience across a range of sectors, I have a wealth of marketing knowledge and know how to get the most from your marketing activity, whatever your budget. Whether you’re a B2B or B2C business with a preference for online or offline media channels, I will develop a cost effective marketing plan that focuses on achieving your business objectives.
It all starts with your free consultation.
Give me a call today to book yours and start growing your business through strategic thinking and insight-led marketing.
