Outsourced marketing partner

My name is Kate Prentice and I am a brand and marketing strategist, providing an outsourced marketing function for your business. My experience predominantly lies in retail, ecommerce and membership platforms. I work at pace to initiate change, challenging the status quo and leading strategies to drive sustainable growth. Read more about my skills here.

Sales Director Nine by Nine Golf
Kate’s insight, guidance and strategic approach have been invaluable to our young but growing business. Kate’s performance focused approach has enabled the team to share a larger company vision and achieve significant year on year growth. Our business would not be where it is today without Kate’s hard work and determination!
Founder Lonely Goat
I worked with Kate on a project that required a broad range of marketing expertise. Kate really helped us develop our brand and better understand our positioning. Kate is very professional but also a pleasure to work with on a personal level. I would recommend her highly to any business requiring a holistic review of their brand and marketing strategy.
Managing Director Edge Building Products
Kate has taken our marketing to the next level, implementing and developing many new initiatives with enthusiasm and energy. She is always positive and is constantly bringing fresh ideas forward.
Founder Neurodiverse Online
Kate created a bespoke marketing support package for our small business, based on the limited funds. Kate has guided us through a whistle stop tour of marketing, all the while maintaining a very friendly, approachable and down to earth attitude. I would highly recommend her to any other small businesses.
Co-founder The Little Botanical
Kate is an enthusiastic marketing professional who is committed to delivering. She joined us to establish our marketing strategy and delivered numerous projects in a timely and efficient manner. She is focused and tenacious and ensures projects are complete with nothing left unturned. I wouldn’t hesitate to recommend Kate to a business requiring an experienced marketing expert.
Previous
Next

Services

I work with you to understand your business objectives and develop a strategy to achieve your short, medium and long term goals. My solutions are completely bespoke and designed to achieve sustainable growth.

Strategy

Strategy

Strategy to give your business the competitive advantage
Find out more

Digital

Digital

Activating high performing digital channels to reach your audience
Find out more

Offline

Offline

We think smart and spend sensibly to get the most out of offline channels
Find out more

Website/App

Website/App

User friendly websites that engage customers
Find out more

Awareness

Awareness

Creating inspired awareness campaigns to capture your audience
Find out more

Customer Insight

Customer Insight

Strategic marketing plans rooted in intelligence
Find out more

Retention

Retention

Marketing plans that drive retention, loyalty and advocacy
Find out more

Focus on efficiency and ROI

I will give you improved visibility of channel performance and return on investment (ROI), so you’re only spending on the activities that are driving your business forward. Employing a range of tailored routes to market, combined with compelling and persuasive content, I will develop a marketing plan that drives desire among your customers and sets you aside from your competitors.

customer journey

All stages of the customer journey

It’s estimated around 44% of businesses focus mostly on acquiring new customers, which is surprising given it costs 6 to 7 times more to acquire a new customer than to retain an existing one.

I will help you optimise your marketing at all stages of the customer journey, from awareness right through to loyalty.  I will ensure you acquire good quality, valuable customers, with a high propensity to convert, and nurture them through meaningful interactions that breed engagement, endorsement  and advocacy.

Test, learn, improve

My approach is fluid and dynamic. I continually improve campaigns and activity by testing and learning to ensure your marketing activities remain lucrative.

I will continually analyse results to assess performance, and ensure you are getting the very best from your marketing channels. Running a/b tests to understand which message, promotion, or creative works best for your business, will ensure you’re getting the best return for your investment.

Industry benchmarks

It’s not uncommon to read a marketing report and feel a bit lost. You might be left questioning whether you’re achieving a good open rate for your e-newsletter, or wondering how your e-commerce metrics compare with your competitors.

I will provide you with industry benchmarks to give you a good understanding of how your marketing channels are performing against other businesses in your sector.

Wealth of knowledge

With 20 years’ experience across a range of sectors, I have a wealth of marketing knowledge and know how to get the most from your marketing activity, whatever your budget. Whether you’re a B2B or B2C business with a preference for online or offline media channels, I will develop a cost effective marketing plan that focuses on achieving your business objectives.

It all starts with your free consultation.

Give me a call today to book yours and start growing your business through strategic thinking and insight-led marketing.

Wealth of knowledge found in books