Also referred to as ‘Above the line’, awareness marketing is any activity that targets a larger, unspecified audience. Channels such as billboards, radio and TV would fall under this category.
Awareness marketing tends to be one of the more expensive ways of advertising and, unfortunately, it is the most difficult to measure. However, as with all businesses, it depends on the overall campaign objectives and whether awareness marketing is going to compliment the overall mix of marketing channels.
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. With this is mind, awareness marketing should be used alongside other channels to drive the message home to the customer.
In addition to this, consumers are estimated to see around 8,000 marketing messages every day, which means you are competing against a lot of other noise, so the more you can reinforce your message, the better.
Whether you want to run a PR campaign to launch a new product, attend an industry specific networking event, or run a series of radio ads to reach a wider audience, Naked Fish Marketing can help.
Naked Fish Marketing offer a wide range of awareness marketing campaigns, including:
Call Kate on 07905 114017 to speak to us about your marketing and book your free consultation today!