Don’t worry if you don’t currently have a marketing strategy in place, you are not alone. Even some of the most respected companies in the world don’t have clearly defined and documented marketing strategies.
When you’re busy trading it can be hard to find time to step back and consider your overall value proposition, customer profile and position in the market – all the things that go towards building a robust marketing strategy.
A strong strategy will give your business a more sustainable competitive advantage by putting rationale and insight at the heart of your marketing decisions.
Asking important questions like, what characterises my target consumer and what differentiates us in the market combined with in-depth competitor analysis, will give you the perfect foundation to reach your customers, engage with them and persuade them to choose you over a competitor.
Specialising in marketing strategy, Naked Fish Marketing will work with you to develop a strategic marketing plan that is insight led, customer focussed and firmly rooted in the foundation of your overall business objectives.
Putting the customer at the heart of everything, we’ll work with you to discover growth opportunities and actionable insights that will enrich your end-to-end customer experience.
Our strategic approach will be completely aligned with your business objectives, only focussing on growth areas that work for you.
Your brand is your opening act, the front door of your business. It helps distinguish you from your competition and makes you more recognizable to customers.
If someone had a different personality every time you saw them, their inconsistent behaviour would probably prompt you to spend less time with them, wouldn’t it?
It’s the same with your brand. If your brand doesn’t have a recognisable and consistent personality with the same identity, values and way of communicating (tone of voice), your customers will become disengaged and disinterested.
Things to think about when developing your brand are:
The goal is to achieve an omni-channel experience. Omni-channel experiences occur when the user’s experience with the brand is consistent across different interfaces and devices. This increases customer satisfaction.
Whether you are looking to develop your brand from scratch or redefine what your brand stands for, Naked Fish Marketing can help.
Brand services include mission statement development, brand identity, positioning, guidelines, full roll out (internal, third parties, suppliers), customer journey review, tone of voice construction.
Your brand strategy is the first step to carving out your place in the market and building bonds with your customers, regardless of business size.