About

With over 20 years of marketing experience, I’ve built a career specialising in digital ecosystems, eCommerce, and omnichannel strategy across a range of sectors including retail, healthcare, finance, SaaS, sports, home improvement and lifestyle.

After earning a BA Hons in European Politics from Nottingham University, I completed a Professional Diploma with the Chartered Institute of Marketing while starting my first marketing role at John Wiley Publishers.

I then spent 15 years working in marketing for large global brands including Aviva Health Insurance, Post Office Financial Services, Kingfisher Plc (B&Q, Screwfix), and WiggleCRC. Notable achievements include launching the iQE energy-efficient product range at Kingfisher; developing the GTM strategy for the Wiggle app; delivering nationwide staff engagement programmes across the B&Q and Screwfix estate; and relaunching Wiggle’s next day delivery proposition.

In 2020, I launched Naked Fish Marketing to drive small business growth through flexible, low-risk marketing solutions. Since then, I’ve worked as a senior level marketing partner alongside founders, owners and business leaders to help achieve their business goals.

See examples of case studies and testimonials from work I have done with businesses during this time.

When I’m not working, I like being active outdoors and spending time with my husband and two children.